Illamasqua have just announced an exciting competition and if like me, you’ve always fantasised about a colour that doesn’t exist, this is your chance to put your dream into words and design 2010’s hottest new shade.
Whether it’s the standout shade of your favourite killer heels, your must-have cupcake frosting or the glow of the city skyline, Illamasqua want to hear what inspires your soul.
All you have to do is submit a description of your dream nail varnish colour, and who knows, Illamasqua may make it a reality.
Run in conjunction with luxury retailer, Selfridges, two lucky winners will see their dream colour created and sold exclusively at Illamasqua.com and Selfridges in London, Manchester Trafford and Birmingham from October 2010. In addition, they’ll receive a bottle of their winning colour before anybody else!
Entrants must explain in no more than 50 words what inspired their unique choice, and provide an image or photograph to illustrate their big idea. The winning entries will be selected by a high-profile judging panel consisting of legendary make-up artist Alex Box, nail artist to the stars Sophy Robson and YouTube sensations Pixiwoo.
Entries must be submitted in one of the following three ways, no later than 14th March 2010:
Via email: competition@illamasqua.com
Via blog post: email the link to competition@illamasqua.com
Via mail:
NAIL COMPETITION
c/o Illamasqua
6-8 Amwell St
London
EC1R 1UQ
One entry per person. Competition is open to entrants globally. Good luck!

Thanks for posting this. I am so wanting to enter this. Gotta get my thinking cap on! I take it you will be entering this?
Ex
I should, so long as I can get my act together! Good luck, Eliza. 🙂
Do you know if the image or photograph has to be created by the entrant?
Good question – I will check though I would hazard a guess that you can use anything that illustrates your idea so if you shoes in the colour you’d like your nails to be, you should include that in your entry. After all, they won’t know what colour you’re describing if you can’t demonstrate examples.
Latest: Illamasqua have confirmed the choice of photograph/ picture/swatch etc can be anything and everything.
I know the color I’ve always wanted and never seen. I hope it is do-able.
Awesome! Thanks so much for clearing that up!