New Indulge Beauty store opens in London

An exciting new beauty shopping experience has opened in London’s Westfield Stratford City. The first of its kind in the UK, Indulge Beauty is a beauty destination for both men and women, with over 120 cult, classic and niche brands under one roof from The Ordinary to GHD. Never have I seen so many names I like in one place. It’s essentially your one-stop shop for skincare, make-up, haircare and fragrance and it’s competitively priced too. Seriously Sephora, we really don’t need you here; Indulge Beauty has got all the bases covered, thanks.

Indulge Beauty is the brainchild of entrepreneur Sanjay Vadera, the mastermind behind The Fragrance Shop and if this first store is anything to go by, then we are bound to see more of these stores opening up around the country…and about time too.

Department store beauty halls can be intimidating, confusing and restrictive. They’re also exhausting to navigate around. Indulge Beauty is a fun place, and it gives you the freedom to try products, have a make-over or get your hair done – it really is a beauty lover’s paradise and there’s something here for everyone no matter what your budget is.

So many of my favourite brands are fully stocked here including Makeup Forever, Urban Decay, The Ordinary, Beautyblender, Stila, Buxom, Cloud Nine, Glam Glow, Erborian, Caudalie, Tom Ford plus there are a host of other names I’ve been really keen to try like OUAI and T3. It’s seriously impressive – I’m amazed they’ve squeezed in so many epic brands and products.

Indulge Beauty is located on the lower ground floor, next to Superdrug but don’t fret if you can’t make it because Indulge Beauty has an online boutique. New customers can get 15% off with the code WELCOME15 at check-out.

Wishing you all the luck, Indulge Beauty. May you go forth and conquer.


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