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Nails Inc Pinkie Pink

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I once ogled a pair of baby pink glitter shoes in Kurt Geiger. Sadly my size had sold out but I did manage to grab a pair in gold. They’re beautiful but Lord above, they aren’t easy to wear let alone walk in!

Something which won’t hurt in the slightest is Nails Inc’s new Pinkie Pink polish. Model Poppy Delevingne and designer Matthew Williamson have each created a limited edition Pinkie Polish each in collaboration with Nails Inc and for Breast Cancer Campaign, the UK’s leading breast cancer research charity. For every bottle sold, Nails Inc has vowed to donate £1 and in addition 10p for every tweet of a picture wearing this polish with the hashtag #PinkiePink to this worthy cause.

I’ve done my bit and as the campaign requests, am sporting Pinkie Pink on my pinkie right here. In case you’re wondering, I’ve coated my other nails with Nails Inc’ Bloomsbury Square over Illamasqua’s Baptiste. What are you doing to support Breast Cancer Awareness this October?

To find out more, visit www.nailsinc.com/paintyourpinkiepink.

*PR sample

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