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According to Jay Kay from Jamiroquai, his Cosmic Girl asked if he’d like to magnetise. Well, she obviously had the gift to see into the future because that was way back in 1996 and 2011 is the year of magnetic effect nail polish. Helen previewed Boots 17’s range recently, now it’s my turn to take on Nails Inc.
Last week I was invited to Nails Inc’s flagship store on South Molton Street in the West End to have a magnetic effect manicure. This was the first time I had visited the shop, which was decked out like a hardcore nail polish addict’s fantasy room.
There are three shades currently available in the magnetic effect range – Trafalgar Square (grey), Houses of Parliament (purple) and Big Ben (gold), each retailing for £13. One pound from every bottle sold will go to the Prince’s Trust. For more information, visit http://www.nailsinc.com/magnetic.
I chose Trafalgar Square and watching the manicurist, I could see how easy it is to apply. Depending on the direction in which you run the magnet over the lacquer, you can opt for wavy effects horizontally or vertically. The science bit works by the irons in the lacquer which obviously react with the magnet, hence creating the ripples.
The next day at work, the reaction was pretty electric. All the girls in my office noticed my nails and wanted a closer look and even a few guys were keen to enquire. I’m told the gold has quite a subtle effect. Below is how Houses of Parliament looks on lovely Lina from Make Up To Make Out:
My manicure lasted almost a week with some minor chipping but then I was itching to paint my nails another colour so 6 days is a lengthy . I know other nail crazes have been hit-and-miss but magnetic is definitely causing a ripple from the reaction so far. It’s very striking and looks pretty classy too. I just hope more colours will be introduced. What do you think?
Sheenie
*PR sample*
That is a major fantasy room! I picked up The House of Parliment from Sephora online. I haven’t used it yet. I love how this looks. Thankfully Sephora is carrying some Nails Inc polishes. I picked up 5 colors which came in a set. I’ve got to buy more!
Can’t wait to get my hands on one of these! Haven’t bothered with the 17 version!
Great photos 🙂 xx
I do really like the look of these polishes(your nails look amazing Sheenie!) but I have zero respect for Nails Inc. I don’t know if I would ever buy one of their polishes now. How can you justify £10.50 for a nail polish when they’re giving them away so often?
Beautiful! Couldn’t quite stretch to the whole Nails Inc range, so I got the Boots 17 version instead. They do look very similar, but Nails Inc do a gorgeous gold colour *lust*!
I bought the silver and the gold last week. I LOVED the silver one but I’m not quite as keen on the gold as, like you said, it’s much more subtle – in fact, I found it hardly showed up.