When did Makeup Revolution add ‘London’ onto the end of its name? Hmm, any way! Their latest product, Conceal & Define, is the hottest thing the beauty community is talking about and sure enough, my interest piqued massively. It’s a full coverage concealer and contour product that’s fiercely been compared to Tarte’s Shape Tape Contour Concealer. I can’t comment on Tarte’s product as I’ve never tried it but I am sure we are all familiar with Makeup Revolution knack of creating affordable dupes.
So with that in mind, I took a lunch-time stroll to the shiny, new Superdrug near work and very nearly dismissed them for being poorly stock when from the corner of my eye, I spotted the concealers tucked discreetly within the Makeup Revolution (London) display. Gotcha!
There are an impressive 18 shades in total (with more to come) but in this store only about half were available – that’s poor. Luckily for me, I found a decent match very quickly. In fact, I found two decent matches – one light (C8) and one dark (C10). C9 had pink undertones so it would appear the even numbers are warm and the odds are cool. As they’re only £4 each (for 3.4ml), it wasn’t going to cripple my finances so I bought both C8 and C10. A few days later, and after consulting my make-up guru, Miss Beauty Adikt, I purchased C14 for contouring.
I love the packaging – a solid but lightweight tube with a rose gold handle. Some of their packaging is on the economical side but this, like Colourpop’s concealer, scores 10/10. The applicator itself is impressive too – an extra large doe-foot so the tip can be used to dot product and the wide sponge can sweep gently under the eyes.
The product itself is very thick and creamy, thicker than Colourpop’s so approach with caution by dabbing a few lots and blend out, ideally with a wet sponge. It blends in easily, leaving a matte finish (no creasing) and coverage is full yet it feels lightweight. I just make sure I set it with translucent powder to lock it in place. C8 is actually a good match to illuminate the undereye area whereas C10 is more of a true match. That said, I may look at the next shade below C8 to see how it compares. If it’s too light, I’m sure I can use it as a highlighter.
For £4, this is a remarkable product and ideal for every day use. It also made me think twice about investing in a high-end equivalent that costs 5 times more when this one does such a good job. The handy tube sizes are great for travelling too. In fact I have made up my mind to pack these for my next holiday over a contouring palette. What else can I say? The hype is real and you’d better grab a few.