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GOSH versus Make-Up Store: the battle of the holographic polishes - Just Nice Things

GOSH versus Make-Up Store: the battle of the holographic polishes

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When GOSH brought out their holographic polish, I could not get my hands on it. It was discontinued following complaints about its longevity but the demand for it meant it was going for ridiculous prices on eBay. So when the Swedish brand Make-Up Store were offering Greta, an identical dupe, it was a cheaper option to the ebay hiked up prices.

Now GOSH have re-issued their most sought-after polish – Holographic Hero – and it’s permanent. I was sent a sample to try and I thought I would do a quick comparison post on these holographic polishes.

Looking their bottles alone, if they weren’t clearly marked I could not tell which was which. However, application distinguishes the difference. The Make-Up Store one was thick and opaque in one coat but I had to layer it over a special base coat (called Aqua Fix) which enhances the holographic-ness. Without it the polish doesn’t work.

Meanwhile GOSH’s version needed two coats as it was very thin but I wore it over naked nails (no base coat and definitely no top coat or you’ll lose the effect).

A major complaint about GOSH was its excessive chipping after a day and that still remains the case so they have marked it as ‘One Night Wear for holographic lovers’. To be fair it is more about how impressive it looks rather than how long it lasts. Let’s face it, who would want to wear this for several days?

GOSH is much more favourable on the purse at just £4.99. For what it’s worth, the Make-Up Store’s Greta is very expensive at £11 plus you need Aqua Fix which is also £11 and that bumps up the cost of a polish that barely lasts 24 hours to a massive £22. When both polishes are on a par, there are no prizes for guessing what everyone will choose.

GOSH’s Holographic Hero is now available in all Superdrug stores while The Make-Up Store’s Greta can be bought from their UK branches (sadly only two currently open and they are both in London).

*GOSH – PR sample, Make-Up Store’s Greta and Aqua Fix were my own purchases

Many items still available in my blog sale…please have a look!

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8 responses to “GOSH versus Make-Up Store: the battle of the holographic polishes”

  1. britny alfonzetti avatar

    I have the original GOSH one. Love the colour but the fact it chips within hours appalls me. I hate polish which does not last a few days.

  2. NailTalk avatar

    Both really pretty, love holo polishes!

  3. Sheenie avatar
    Sheenie

    Yeah Britny, GOSH one is a bitch for scrapes and chipping so you can really only wear it for a few hours on a night out.

  4. rucksana hussain avatar
    rucksana hussain

    i need this in my life, if i don’t i might pass out…

  5. kelly avatar

    you can use the sandwhich technique, I do it and it helps it last 4 days ish, use the fix base coat from Gosh, apply a coat of holo, topcoat, coat of holo, top coat then a final coat of holo.

    As the holo is thin this application means its not thick and as long as you don’t topcoat the final layer the holo is there without being dulled

  6. Vic avatar

    I can’t seem to wear the same polish for more than a day, regardless of whether or not it chips, so one night wear isn’t an issue for me.

  7. Andrea avatar
    Andrea

    I think that the Make Up Store one looks a lot better in the photos! But that is a bit pricey. I’m sure lots of other brands will follow and there will be dupes everywhere in no time!

  8. Andy avatar

    I haven’t tried the Make Up Store one, but have both the original GOSH polish (which I find very horrible to apply but which looks just stunning), and also the M&S holographic polish: Rainbow, which I found also very stunning, but applied just normally, and lasted reasonably too – I don’t use my GOSH one much any more…

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