Today Liz Earle’s much anticipated hair care range goes on sale online and in its shops. It is initially available from its flagship London store and its Isle of Wight headquarters, before John Lewis officially sell it to the buying public in four days time.
Since I reported on the launch two weeks ago, I’ve been throughly trialing the products to see how they measure up to its promises.
Just like Liz Earle’s fantastic Cleanse & Polish for the face, which works on all skin types, the same has been created for the hair. With West African shea butter, natural source vitamin E and naturally derived cleansers, this botanically based shampoo gently cleans without stripping to leave hair soft, shiny and smooth. Containing apple and orange extracts to restore natural shine, there are eight essential oils to leave your hair smelling clean and fresh and best of all, there is no sodium lauryl/laureth sulphate – the nasty stuff that essentially damages your hair.
As far as shampoos go, this is not your conventional product with conventional instructions. It’s not a case of simply squirting some shampoo and massaging into your scalp. Using Liz Earle’s new haircare range is a skill and I freely admit I’ve got it wrong a number of times.
The first time I used it was the morning after the launch and as per instructions, I rubbed a small amount between my hands and massaged into my scalp before a rinse and applying conditioner (for oily hair) from mid-length to the ends. The result was amazing – healthy looking hair with shine, no greasy roots or dry ends and all with the satisfaction of natural ingredients.
Then came attempt two and attempt three. Disaster. No healthy looking locks that I couldn’t stop running my fingers through. Instead my hair looked limp and greasy. Of course I did something majorly wrong – I used too much shampoo. As I have fine hair that’s often greasy, I don’t need to use a lot of shampoo. In fact, I mustn’t. With conventional shampoos, I don’t think twice about shampooing my hair twice but with Liz Earle’s range, less is more. There is only one shampoo for all hair types so you adjust the quantity of product accordingly.
Now the big thing with this shampoo is there isn’t much lather to it and when there isn’t much of that, I can’t be sure it’s covering each and every strand, which is why I made the mistake of shampooing twice albeit with tiny amounts. The lather increased on the second shampoo but it led to too much product in my hair.
So let’s hammer this home – Liz Earle’s new haircare range is highly concentrated. Only a tiny amount should be used and only one wash. When there isn’t enough lather, simply add more water.
I didn’t feel like it was working because my hair was partially shampooed but the formula thoroughly washes through your hair and after blow-drying, I was relieved to have my hair feel and look healthy again. And that is all there is to it.
I am inclined to continue to use this range as it doesn’t contain the toxic list of ingredients other shampoos do. It does feel like your hair has been cleansed deeply but don’t expect masses of soapy suds. It’s about stripping your hair bare and being kinder to your follicles. It’s also extremely good value for money. I’ve spent in excess of £50 on shampoo and conditioner in the past, only to be sorely disappointed.
Liz Earle’s haircare range comprising of shampoo and conditioner is priced at £7.50 each for 200ml. To order online, visit www.lizearle.com.