Smashbox: Click You’re It

I normally don’t trudge up to Oxford Street on a Saturday (ill-advised if you’re a Londoner) but I made an exception today.

Since yesterday Smashbox Cosmetics have taken over Boots’ large store near Bond Street tube station to celebrate their flagship launch by hosting a  makeover event. And when I mean ‘taken over’, I mean set up a mixing deck and a custom-built photography studio in the middle of the ground floor.

Smashbox first came over to our shores about 3 years ago (I think!) but was rather limited. Now that’s all changed with Boots taking the reigns and making the brand far more accessible – you don’t have to traipse into town to buy Smashbox, you can order online through Boots and either have it delivered to your home or your nearest branch.

Any way! I trotted up to the Smashbox Counter and was greeted by their national lead make-up artist and brand representative Janine Bird who set to work on rebuilding my face with Smashbox. After I was sat in front of professional high fashion photographer, Mike Blackett’s camera lens for my flashbulb moment.

Photo: Mike Blackett

It was an opportunity to try the range of products from Smashbox. My only brush with the brand has been for their sought-after Photo Finish foundation primer.

The full list of products Janine used on me were: Photo Finish SPF 15 Foundation Primer (designed for anti-ageing, £28), Photo Finish Hydrating Under Eye Primer (good for dark circles, £21), High Definition Healthy FX Foundation in L4 (£26), High Definition Liquid Concealer in medium dark (£17), Halo Hydrating Perfecting Powder (£39), Halo Perfecting Bronzer (£29), Eyeshadow Trio in Quick Take (Vanilla, Ambient, Serpent, £21) and Limitless Long Wear Lip Gloss in Sheer Plum (£16). I decided to buy the foundation primer, under eye primer and the concealer. If you buy 2 products in Boots, you’ll get 500 bonus Clubcard points and this is valid until 24th December.

The ‘Click You’re It’ event is based at Boots Sedley Place, 361 Oxford Street (the one closest to Bond Street tube station) where you can receive a full Smashbox free makeover by their make-up artists and the opportunity to have your photograph taken by Mike Blackett. Following the shoot, attendees will receive a USB of professionally shot images that Mike has taken to keep, print and share digitally with friends and family.

To book a slot with Mike Blackett call Boots Sedley Place on 0207 491 2697 (ask to speak to the Smashbox counter) with your preferred time and someone from the Smashbox Crew will be able to confirm your time slot for you. If you want some company, you’re free to bring a friend, sibling or even your mum for the photo shoot but hurry as tomorrow (Sunday 28th October) is the last day.

For a look at Smashbox Cosmetics’ entire range, visit



  1. Renku
    27th October 2012 / 8:59 PM

    Oh wow, I really love what they did!! great make over your skin looks absolutely flawless <3 Does the primer have any pore minimising qualities? Everytime I look at smashbox they have sooooo many primers it is so hard to decide!! x

  2. Sheenie
    27th October 2012 / 9:36 PM

    Hi Renku, thank you. The primer evens out the skin so I would guess minimising pores come under that too. I would ask at the counter and explain your skin type and concerns. Let me know if you decide to go for it and which one you settle for.

  3. 27th October 2012 / 9:40 PM

    You are so beautiful! Your smile is totally breathtaking.

    Oh, the makeup’s nice too. I’ve never used any Smashbox, but from your shoot I might have to have a bit of an explore next time I’m in my local Boots.

  4. Rucksana hussain
    27th October 2012 / 9:51 PM

    Love it, you looks gorgeous..! I stil need try smashbox, I like the sound of the under eye primer 🙂


  5. 27th October 2012 / 10:05 PM

    You look gorgeous! You’re one of those really annoying people who can look good when smiling in pictures xx

  6. Sheenie
    28th October 2012 / 12:49 AM

    Aw, Nazneen, I’m so not! Major cheese-fest with those pictures. I am pleased you feel encouraged to find out more about the products. It’s a bit overwhelming when you see just how much they have but I suppose it’s no different to other brands.

    And as for you, Sascha… 😉 Strangely I feel really awkward smiling for just a photographer unlike when I’m having a picture taken with friends. Most odd! xx

  7. 28th October 2012 / 1:15 AM

    Looking lovely as always! I’ve never tried anything from Smashbox before – I’m so out of the loop, didn’t even know it was coming to Boots so thanks for the heads up! x

  8. 28th October 2012 / 6:48 PM

    Before they were in Debenhams, Smashbox were on QVC UK, and were my first venture into beauty with them, I’m thinking 8 or 9 years ago. Some of my favourite brushes are from Smashbox TSV’s. They’ve left QVC but are still available from a lovely independent online retailer who often has some great deals. (Not affiliated) x

  9. 29th October 2012 / 11:10 PM

    The eyemakeup is gorge Sheenie, and you’re not too bad yourself either! You have a beautiful smile 🙂

    S xx

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